When is a licensee required to disclose their identity?

A licensee is required to disclose their identity at the first contact. This requirement is crucial because it establishes transparency and trust in the real estate transaction process. By identifying themselves right away, the licensee makes it clear who they are representing, whether it's the buyer or the seller, and helps the client understand the nature of the relationship. This early disclosure also aligns with legal and ethical standards in real estate practice, ensuring that all parties involved can make informed decisions from the outset.

Disclosing identity at the time of contract signing, during negotiations, or when presenting an offer does not fulfill the obligation of initial transparency. These stages come after the initial contact, which is when establishing the relationship and clarifying roles is most essential. Therefore, the requirement to disclose identity at the first contact plays a fundamental role in maintaining proper communication and ethical practice within the real estate field.