What is a requirement regarding phone numbers in a licensee's advertisement?

In Montana real estate practice, it is essential for a licensee's advertisement to include contact information that allows potential clients to reach them easily. Including a phone number in an advertisement serves this purpose effectively, ensuring that individuals interested in the property or services can make direct contact. This requirement supports transparency and helps build trust between clients and real estate professionals.

Additionally, having a phone number readily visible allows for immediate communication, which can be critical in the competitive real estate market. By mandating that a phone number is included, the regulations promote a standard of accessibility and professionalism in advertising practices. This is particularly important for establishing a connection with potential buyers or sellers, as they may have questions or require further information.

Under this guideline, leaving out the phone number (as suggested in other options) would hinder communication and potentially reduce business opportunities for the licensee. Thus, the requirement for the phone number to be included directly contributes to effective marketing and client service in the real estate industry.