What does "advertising" in real estate refer to?

Advertising in real estate fundamentally refers to the act of promoting property listings through various media platforms to attract potential buyers. This includes various methods such as online listings, social media campaigns, print advertisements, and yard signs. The goal of advertising is to increase visibility and generate interest in a property, making it an essential aspect of real estate marketing strategies.

While creating informational brochures about real estate laws, hosting open houses, and networking with other agents are important activities within the real estate industry, they do not specifically fall under the umbrella of advertising. Brochures educate clients, open houses provide opportunities for in-person viewings, and networking is focused on building professional relationships, but it is advertising that directly aims to promote and sell properties.